Kids & ChromeRally for a Reason

Mission and Vision



Mission

We mobilize the generosity of the motorcycle community to enrich the lives of children and preserve the history of motorcycling.
Vision

The Kids & Chrome Foundation celebrates, educates and advocates for Kids & Chrome charities by:
• Hosting a premier benefit event during the Sturgis Motorcycle Rally;
• Providing an annual funding source to “Kids” – Children's charities in the Black Hills;
• Providing an annual funding source to “Chrome” – The Sturgis Motorcycle Museum & Hall of Fame.

Each year hundreds of thousands of motorcycle enthusiasts descend on the Black Hills of South Dakota for the largest event of its kind anywhere in the world – the Sturgis Motorcycle Rally. They come from all across the county and around the world. And, while they are here, they generously support poker runs, rides and raffles to help a variety of causes.

Kids & Chrome held its inaugural event during the 2005 Sturgis Motorcycle Rally, gathering motorcycle enthusiasts, industry professionals, celebrities and legends under one roof for an eclectic mix of fun, food and festivities in the name of "Kids", a local children's hospital that needed expansion, and "Chrome", the Sturgis Motorcycle Museum.

In just four years Kids & Chrome has donated well in excess of a half million dollars to positively impact the lives of these special needs children and preserve the history of motorcycling.

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Sturgis Motorcycle Museum & Hall of Fame was established in 2001 to preserve the great history of motorcycling and to honor the men and women who have advanced the sport and lifestyle. To learn more about the museum, visit www.sturgismuseum.com.